Born in 1988 in the United Kingdom, Adele Laurie Blue Adkins-or simply Adele, her stage name-brought about new energy to anglophone soul music worldwide. Also, her songs resulted in some pretty awesome clips, like "Rolling In The Deep." It`s long been written by William Congreve, and not Shakespeare, that"Heaven has no fury like honey to hatred turned / Nor hell a fury like awoman scorned".
It`s with that in judgement that we all should consider a closerand more careful look at the videoclip.
She is an issue of new times-Internet, blogging, and social media-and a true Generation Y member. Her profissional career started as she attracted a lot of attention, including from XL Recordings, through her My Space profile. There, she published three demo songs by herself earlier on this last decade. She was then invited to show for the label, which also represents artists and bands like Radiohead, Beck, and The White Stripes.
With solid talent at her disposal, Adele won many awards in the United Kingdom and made an ultimate appearance on Saturday Night Live back in 2008. Since then, she reached to the American music market and public, making it overseas.
With a pair of albums that reflect her youth-they are titled 19 and 21, respectively, signaling her age at the sentence of each release-Adele sings for the heartbroken, the loved and the in-between alike. Despite singing soul music, she makes not gospel but secular and emotional songs.
Not too long ago, the television for the "Roll In The Deep" track made its way from Adele's official YouTube channel to my email inbox. After I watched it a pair of times, I decided I had one or two things I wanted to say about how an audiovisual text could be, at the same time, so vivid and gloomy.
Every opening sequence in any fictional work is responsible for setting the general mode of the narrative. Our current figure of videoclips-the case we wish the most these days-tends to offer plots as a way of captivating more of the audience. That`s because we love fiction and stories and storytelling. A call is more interesting when it accompanies a level we can refer to.
"Rolling In The Deep's" opening sequence brings the artist, all polished up, to a barely lit room. This way has furniture all covered in plastic sheets for protection. The furniture is neither old, nor new, for it`s inconceivable to say and thus irrelevant to the story. It gives the theme of either an unused or abandoned room, a theme which associates with Adele`s expression. She is sitting there all sad and depressed almost in the dark.
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