Adele and Mumford and Sons- What's the Key behind Their US Success?

It is not just the sort of craze made by the legendary Beatles, nor is it pop explosion brought on by British bands of the mid nineties such as Oasis, Spice Girls etc. So what sort of success are British artists like Adele and Mumford and Sons are getting in the US?

Unlike the preceding musical attacks mounted by Britons on the US soil, this one is spearheaded by a lady known as Adele, whose 2nd album `21′

Rihanna, Cee-Lo And Adele To Render Performances At The .

January 18, 2011 : The range of performers at the 2011 BRIT Awards has been proclaimed, with the Awards listed to be staged at The O2 in London on February 15. Among the catalogue of musical celebrities invited to deliver renditions (to sing) at The O2 during the case are Rihanna, Adele and Cee-Lo. They are scheduled to join Arcade Fire, Take That, Plan B and Mumford & Sons in the stock of performers.